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不仅是机器人写稿 北大教授程曼丽解析智媒时代

www.20-yard-dumpster-ca.com2019-07-16
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北京大学国家战略传播研究所院长程曼丽在智媒论坛发表主题演讲(谢明摄)

海外网7月9日,9日,第四届华侨华人新媒体高峰论坛在丽江举行。北京大学国家战略传播研究所院长程曼丽在分论坛情报媒体论坛上发表演讲:“在知识媒体时代,海外华人媒体可以利用技术优势,平台优势,内容优势和中国国内媒体的人才优势,加强自身实力。实现跨越式发展。“

“'智能媒体'是指由大数据和人工智能等新兴技术形成的新媒体生态,越来越多地用于信息收集,内容生成和新闻发布。”程曼丽说,“随着这种生态学的不断扩展和逐渐升级,人类已进入“媒体时代”。

“中国的许多媒体纷纷推出新闻机器人来撰写手稿。”程曼丽表示,2016年8月奥运会期间,新闻机器人在数据库更新两秒后更新了稿件内容,并自动生成了一些单词并添加了报告。鲜艳度;在2018年世界杯期间,机器人“小印章”也是第二个新闻;在今年的全国大会上,新华社推出了全球首款人工智能合成主播正式上线.人工智能应用在新媒体上实现新闻,只需佩戴智能设备,利用增强现实技术将现实世界与虚拟世界相结合世界。

“海外华人媒体以中文,中文和文字符号为基础。这种特殊性是它的力量和机遇。“程曼丽说,”改革开放后,中国国内媒体利用海外华人媒体的优势传播中国文化。而声音,今天海外华人媒体也可以与中国国内媒体联系,并依靠国内媒体目前的优势来加强自身实力。“

Cheng Manli gave four suggestions on how overseas Chinese media can achieve leap-forward development under the new information environment and achieve integration with Chinese domestic media.

The first is technical docking. In recent years, with the development needs of the new media era, the domestic media has boldly adopted new technologies, new mechanisms, and new models, constantly breaking through their own limitations and achieving comprehensive development. There have also been breakthroughs in the form of reports, including live broadcasts, short videos, and other forms of data-based. If overseas Chinese media wants to become bigger and stronger, they need to continuously absorb the results and have a better interaction with the domestic media.

The second is platform docking. Speaking of the platform, the People's Daily Central Kitchen is a platform for innovative business mechanisms and media integration. It can integrate production, production, dissemination of resources and use of data. It is the benchmark for media integration and has attracted the attention and emulation of the national media.

The third is content docking. Interfacing with Chinese domestic media content has been a tradition of overseas Chinese media. There are many different forms of docking. Nowadays, the international relations pattern has undergone new changes, and the role of overseas Chinese media has become more and more important.

The fourth is talent docking. In the era of big data, data analysts and related management personnel are needed to analyze the user's individual needs by collecting and sorting user data. From the perspective of professionalism, the era of big data and artificial intelligence requires talents with imagination, creativity, aesthetics and insight, and these capabilities will be incorporated into vocational training. Overseas Chinese media can match China's domestic education and training and reserve talents according to their needs to meet the talent needs of the intellectual media era. (Overseas Network Li Meng Zhang Qi)

This article is a copyrighted work and is strictly prohibited from being reproduced without authorization. Overseas vision, China's position, landing on the People's Daily Overseas Edition official website Overseas network www.haiwainet.cn or "Hai Ke" client, one step ahead to obtain authoritative information.

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